Our brand pillars reflect the purpose of Engineering Unleashed. They are the brand truths that project the positive
change Engineering Unleashed makes in people’s lives. This applies not only to our community members, but the
students we reach through teaching, research, and service.
We’re a community of change agents who thrive on collaboration and positive impact. Our community amplifies
the knowledge and skill of each member and we give back to our colleagues when possible.
Skillset and Mindset
The 3C’s – curiosity, connections, and creating value – encompass the mindset of successful engineers who positively
impact our changing world. Engineering skillset is the power and mindset is the direction. When the two are
combined, our members and our students are enabled to successfully improve and advance human progress.
Opportunity and Impact
Opportunity is the foundation for creating value. An entrepreneurial mindset encourages people to connect action
and opportunity in order to identify ways to create a positive impact.
Our ultimate goal is to inspire collaboration that will encourage members to contribute impactful and positive
change. We want members to flourish as educators so we can, in turn, help engineering students and graduates
flourish within society.