Every First Year student at Olin undertakes a series of experiments, and learns how to "find comfort in the uncomfortable" in this introductory class.

Products & Markets is Olin’s introductory entrepreneurship class and is taken by every student in the second semester of their first year. In this course students are introduced to Olin’s unique definition of entrepreneurship which is built upon experimentation, grounded in the context of engineering and driven by the question: “How do we create value?” Value for our users, value for our customers, value for our selves and value for the world.

In small, dynamic teams, students explore their entrepreneurial curiosity and pursue their own definitions of value by creating real products, services and businesses then testing them with real users and customers. Using these projects as a backdrop, students learn entrepreneurial experimentation, how to successfully pursue product-market fit and develop team skills that are crucial to their success, not just as entrepreneurs but as engineers, innovators and citizens.

With this card, we are sharing a few introductory resources related to key course themes including experimentation, teamwork and feedback. If these pique your curiosity, please reach out to Lawrence.neeley@olin.edu to continue the conversation!