When can you exclaim "BINGO! This creates value!" or even tell your students what value creation means?  asks Dr. Doug Melton. The notion of a value-creation scorecard helps guide my thinking. Faculty and students are more interested than ever in an education that equips them to CREATE VALUE. Through examples, Melton examines a collection of habits of mind that include curiosity, connecting information, and creating value. This keynote presentation frames the 2020 KEEN National Conference in Dallas TX Jan4-6, 2020. The theme is EMphasizing Value, where the EM stands for Entrepreneurial Mindset.