Mighty Mug for Statics and Physics I
Take students on a journey with Harry Zimmerman, an entrepreneurially minded engineer and prolific inventor, and Jayme Smaldone, a business and marketing executive, as they launch the Mighty Mug! The Mighty Mug is a curious mug that is quite difficult to tip over, but lifts up naturally. Harry provides insight into the process of identifying unmet needs, making connections to gain insights, and partnering with others that have the necessary skill sets to get to market. Jayme provides his thoughts on how to select winning products, things to consider in going to market, protecting your product from knock-offs, and more. The entire case can be done in a 50 minute class period with the assignment as homework.