KEENzine1

ISSUE ONE 9 The KEEN program is not aimed at creating new ventures, nor does the above diagram represent the linear treatment of a business development process. Rather, the skills in each block are most valuable when connected, integrated, and regularly exercised through an entrepreneurial mindset. Beyond these skills, additional attributes of an entrepreneurial mindset — including an enterprising attitude and resolute integrity — are essential. scaling business Communications Communicate an Engineering Solution in Economic Terms Communicate an Engineering Solution in Terms of Societal Benefits Determine Methods for Scaling to Market: Design for Cost Reduction Design for Robustness Develop Collaborative Methods to Accomplish Goals: Develop Partnerships Build a Team Identify Scaling Strategies: Supply Chain Distribution Method Create a Marketing Plan Assess Funding Requirements Define Measures of Success Through the Kern Entrepreneurship Education Network (KEEN), The Kern Family Foundation supports partnerships that promote and develop selected skills ( ) in undergraduate engineering degree students. Validate Market Interest