The assignment was simple – design and implement a semester-long course in which sophomore engineering students identify opportunities for design themselves, innovate solutions based on customer needs, and design, build, and test a working prototype that creates value. All that, while emphasizing the 3C’s and building upon the foundation of entrepreneurial mindset development laid in their freshman experience. Sure, no problem… STEP ping Up the 3C’s Designing for Real Customers Outside the Classroom by Cristi Bell-Huff & Heidi Morano - Lawrence Technological University Tyler Winningham, Biomedical Engineering Student, Lawrence Technological University 18