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General Card #2989
Opportunity Recognition Resources (Collection)
Updated: 10/16/2023 1:46 PM by Becky Benishek
Help students identify opportunities for impactful, empathetic solutions with this collection of activities shared by instructors.

Developing opportunity recognition is a powerful skill! 

By adding opportunity recognition to design, students are able to refine concepts, think more broadly about the world around them, and better understand their customers' needs

This collection of cards contains activities related to real-life experiences or familiar topics that can help students:

  • Identify opportunities for impactful, innovative solutions.
  • Develop a sense of empathy for the customer.
  • Evaluate societal benefits and economic viability.  


What are you looking for?


Resources for student teams to create and test value propositions:

Help students build customer archetypes & identify opportunities:

Build a game board that takes students through the 4 stages of an entrepreneur's journey:

Introduce students to methods that can lead to new business ventures:

Student groups learn about the different participants in the farm economy and identify an opportunity for innovation.

Equip students to conduct field research with an open mind, become aware of the multitude of "pivot" opportunities to develop new products, and develop a sense of empathy for the targeted user.

Implement an exercise to teach students about opportunity recognition focused on challenging convention, future proofing, and cost-benefit analysis.

Learning Objectives

As part of teaching the entrepreneurial mindset, encourage your students to:

  • Identify opportunities that influence design.
  • Investigate markets.
  • Create business models.
  • Learn skills to assess policy and regulatory issues. 

Instructor Tips
  • Explore the KEEN Framework for a starter-set of mindset and skillset learning outcomes to use in your classes.
  • Request for Readers: Have a card that should be featured here? Comment below with a link or title!
  • Identify Opportunity
  • Evaluate Tech Feasibility, Customer Value, Societal Benefits & Economic Viability
  • Investigate Market
  • Test Concepts via Customer Engagement
  • Create Preliminary Business Model
  • Assess Policy & Regulatory Issues
Categories & Tags
  • Classroom & Courses
  • Engineering Unleashed Resources
  • opportunity recognition
  • impactful solutions
  • empathy
  • customer discovery
  • Comprehensive