KEENzine5

Conclusion Meaningful communication with the customer is key to instilling an entrepreneurial mindset in our course. The focus of the customer interaction moves from curiosity as the students meet their customers and identify opportunities for design, to connections as they try to translate what the customer needs into measurable design requirements and meaningful solutions, to creating value as final prototypes are built and tested directly with the customer. We have observed that these projects have significant impact on the students as they witness their designs creating value. Value, as it is defined not by the student or by us, but by real customers. References 1. “ Lives Worth Living ,” Directed by Eric Neudel, Storyline Motion Pictures & ITVS, 2011. www.pbs.org/independentlens/films/lives-worth-living 2. Ulwick, Anthony W., “What customers want: Using outcome-driven innovation to create breakthrough products and services ,” Vol. 71408673, New York: McGraw-Hill, 2005. 3. “ Source America Design Challenge ,” www.sourceamerica.org/design-challenge Epilogue We submitted all of our student projects to the 2017 Source America Design Challenge, a national design competition to design workplace technology for people with disabilities. 3 We were thrilled to learn that one of our teams was selected as a finalist in the competition held in Washington, D.C. Our team finished an impressive third place in the design competition out of 40 schools. Congratulations to Jonathan Behr, Devson Butani, and Steven Graczyk for their exemplary work at creating extraordinary value for their clients at STEP. We would also like to acknowledge Steve Slayon, director of STEP’s Northwest Resource Center, for the opportunity to work with STEP and all of your generous clients and employees, especially Robert Daniel who accompanied our team to the finals competition. New Method 11.1 Seconds per Bottle NO Wrist and Back Pain NO Unnecessary Reaching 1 2 3 Cristi Bell-Hull, Director (left) and Heidi Morano, Project Engineer Studio for Entrepreneurial Engineering Design Lawrence Technological University ssembling Spray Bottles 21