The list of topics might surprise some, especially considering that they are taught alongside the development of the critical thinking intrinsic to engineering.
“One thing I emphasize in the class is that great products somehow make an emotional connection to the user,” Weaver explains. “This tends to be a foreign concept for most engineering students who want to approach everything as a rational, data driven, unemotional analysis.
"I ask each student to reflect upon a few of their recent purchases. It usually does not take long for them to realize that great products must meet not just engineering functional requirements, but also the emotional needs of the consumer.”
Weaver also helps students connect the importance of the human element in the creative enterprise. “We discuss the emotions and dominant personalities of the many players in a corporate environment, and how engineers need to be aware of those to effectively innovate within that culture,” he says.